Overview
Hardtuned, the world’s largest automotive clothing brand, partnered with us to drive unprecedented global growth. Through our custom-tailored advertising strategies, Hardtuned not only saw a significant increase in revenue but also optimized key performance metrics, expanded their international reach, and strengthened customer loyalty. Our data-driven approach enabled them to scale efficiently, enhance brand authority, and maintain their dominance in the competitive automotive apparel market.
The Challenge
Hardtuned was established in 1997 and has become the world’s largest automotive apparel and racewear brand. Automotive clothing is extremely competitive and we have collaborated to become an industry leader.
We have been working with Hardtuned since 2013 and throughout our long partnership we have;
- Limited Reach: They needed to expand their audience base and improve brand visibility.
- Low Conversion Rates: While they were generating traffic, conversions were not meeting expectations.
- Operational Scaling: Growing demand required streamlined processes to scale their operations effectively.
Our Approach
Mayfair developed and executed a targeted growth strategy for Zero Offset. Our focus was on leveraging performance-driven advertising and automation:
1. Meta Advertising
- Launched optimized campaigns across Facebook and Instagram to boost visibility and drive relevant traffic.
- Tested creative variations to maximize audience engagement and Return on Ad Spend (ROAS).
2. Google Advertising
- Implemented highly-targeted Google Ads campaigns to capture purchase-intent audiences searching for automotive products.
- Utilized precise keyword optimization to drive cost-efficient traffic.
3. Conversion Rate Optimization (CRO)
- Analyzed customer behavior to improve website user experience.
- Streamlined the checkout funnel, reducing cart abandonment and improving conversions.
4. Klaviyo Email Automation
- Built automated email sequences to nurture leads, retarget cart abandoners, and engage loyal customers.
- Increased Average Order Value (AOV) through personalized promotions and product recommendations.
The Results
Zero Offset achieved truly transformational growth through our targeted strategies and optimizations. Within just the first year, they experienced a remarkable surge in revenue, improved customer engagement, and operational expansion to meet growing demand. By leveraging advanced advertising techniques, streamlining their sales funnels, and focusing on data-driven decision-making, Zero Offset solidified its position as an industry leader.
Here’s a breakdown of their impressive milestones:
Conclusion
Through a tailored strategy, including Meta Advertising, Google Ads, CRO, and email automation, Mayfair helped Zero Offset scale their business and achieve consistent, measurable success. Our partnership has empowered them to not only grow revenue but also expand operations and establish themselves as a market leader.
- Worldwide
Our Services
- Meta Advertising
- Google Advertising
- Conversion Rate Optimisation
- Social Media Growth
- Klaviyo Email Automation
